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Form Types

When you click Create Form, you pick from three top-level types. The choice shapes how the form is rendered, what features are available, and how visitors interact with it.

TypeLayoutWhen to Use
PremiumAll fields stacked, single page, submit at bottomMost contact / lead-gen forms, applications, order forms
ConversationalOne field per screen, Back/Continue navigationSurveys, quizzes, multi-step intake, anywhere focus matters
PopupPremium-style form rendered in a modal overlay on a host siteExit-intent capture, timed popups, scroll triggers

You cannot change the form type after creation. Pick carefully — but if you change your mind, copy the fields into a new form of the right type.

Premium​

The default. A single-page form with every field stacked top-to-bottom, divider/section options for visual grouping, and a Submit button at the bottom.

Best for​

  • Lead-capture forms (newsletter signup, demo request)
  • Order forms with payment
  • Job applications
  • Contact / support intake
  • Any form where the visitor expects to see all fields up front

Features​

  • All 48 field types available
  • Per-field width (full / half / third) for grid layouts
  • Conditional logic (show/hide based on other fields)
  • Form-level styling and theming
  • Required-indicator (*, "(required)", or none)
  • Optional progress bar showing % filled
  • Hidden fields seeded from URL params
  • Custom Submit button text + success message + post-submit redirect

Not Available​

  • Multi-screen branching (use Conversational)
  • Score-based ending screens with conditions (use Conversational)
  • Welcome screen / per-screen titles

Conversational​

One question (or one screen of related questions) at a time. Back and Continue buttons. Optional welcome and thank-you screens. Built-in progress bar. Designed for higher completion rates on long forms and for quizzes.

Best for​

  • Surveys and feedback loops
  • Lead-qualifying quizzes ("which plan is right for you")
  • Multi-step onboarding
  • Long forms where you want every question answered

Unique Features (over Premium)​

  • Screens — each field belongs to a screen; visitor advances one at a time
  • Welcome screen — title, description, and a "Start" button before the first field
  • Branch routes — jump to a specific screen based on the current screen's field value (see Multi-Screen & Branching)
  • Multiple ending screens — pick a different thank-you screen based on score variables (see Ending Screens)
  • Variables and quiz scoring — sum scores from chosen options into a variable, condition the ending on the score (see Hidden Fields & Variables)
  • Auto-advance — single-choice questions optionally advance on click (no Continue press)
  • Keyboard navigation — Enter advances, alphabetic shortcuts pick options
  • Custom transitions — slide-up, fade, slide-left between screens

Layout​

The Conversational builder shows screens as cards in the canvas, not raw fields. You add screens, drop fields onto each screen. The right panel still has the same Properties / Validation / Logic / Style tabs per field, plus screen-level settings (title, description, branch routes).

A premium-style form rendered as a modal overlay on a host website (your marketing site, blog, ecommerce store). Same field types and properties as a Premium form — the only difference is how it's launched.

Best for​

  • Exit-intent lead capture
  • Timed offers ("show after 30s")
  • Scroll-triggered subscribes ("show at 70% scroll")
  • Newsletter banners that take over the screen on click

Trigger Types​

Set in the form's Popup Settings:

TriggerFires When
ButtonA button on the host page is clicked (you wire it via the embed snippet)
TimerAfter N seconds on the page
ScrollAfter visitor scrolls past a configurable % of the page
Exit IntentMouse moves toward the browser's close/back area

Plus per-popup settings:

  • delay (seconds, for timer)
  • scrollPercentage (for scroll)
  • showOnce (don't re-trigger on the same visitor)
  • position (center / bottom-right / bottom-left)
  • overlayColor and overlayOpacity for the dimmed backdrop

Embed​

Popup forms are embedded with a <script> snippet — see Publish & Embed. The standalone /f/{slug} URL still works (renders the form inline without a popup wrapper) so visitors with the direct link can complete it.

Choosing the Right Type​

Use this decision tree:

  1. Will the form be embedded in a host site as an overlay? → Popup
  2. Is it a quiz, survey, or anything where one question per screen makes sense? → Conversational
  3. Otherwise → Premium

If you're unsure, start with Premium — it's the most flexible day-to-day choice and supports every field type.

Next Steps​